Search Engine Optimization and Site Traffic

Search Engine Optimization - An Introduction in to SEO

Search engine optimization, sometimes referred to as SEO is the process of structuring a website in order to rank highly within the results pages of Google, Yahoo and MSN etc. Search engines are the way in which 90% of us find what we are looking for on the web. Google currently holds about 75% of that market share in Europe and North America. Google is seen to be the most important search engine to concentrate on in terms of SEO, but it will also be worth your while to optimize for the other search portals too.

Around 80% of all searches made via Google never make it to the bottom of page two on the results. Being on the first page, or more importantly the top site in Google's results page can be the make or break of most modern online business ventures. The difference of being on page 1 compared with page 2 is huge. Research has shown that the nearer your site ranks to the top spot the more likely it is your site will actually convert and make a sale.

A combination of great products, sound service, niche focus, great content and most importantly good seo, are key to your business surviving online. There are numerous companies available to take care of the SEO for you business site, but be aware that this is usually a very costly expenditure. With a small amount of knowledge and research you can learn the basics of SEO yourself and take control of you companies rankings within the search engines.